Cover - A Taste of Irrationality

Non-fiction

A Taste of Irrationality

oleh Dr. Dan Ariely

Format

epub

Halaman

1

Rating

5


Deskripsi

Sample chapters from. Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictablemaking us predictably irrational. The provocative follow-up to the , he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job, how one unwise action can become a long-term habit, how we learn to love the ones we're with, and more. Drawing on the same experimental methods that made will change the way we see ourselves at work and at homeand cast our irrational behaviors in a more nuanced light.

Info Vendor & Brand

  • Harper Collins
  • A Taste of Irrationality